Online ‘fresh’ orders hot cold chain logistics market usher in ‘Bonus period’

Recently, due to the influence of special events, reduce travel, online shopping unusually hot, especially the rice noodle grain and oil, such as fresh fruits and vegetables daily life just need products, so that a lot of electric business platform for nearly a month of fresh products sales have multiplied, is ‘fresh’ online orders, which makes originally for fresh market track is heating up again, and bring development opportunity for cold chain logistics equipment industry, cold chain logistics equipment industry, cold chain logistics market ushered in the dividend.

In recent years, wit the improvement of people’s living standard and the acceleration of people’s working place, the overall market size of fresh e-commerce has been growing steadily, and the market size has exceeded 100 billion yuan in 2019. Data shows that the transaction volume of fresh e-commerce in China exceeded 322 billion yuan in 2019, up more than 65% year-on-year from 195 billion yuan in 2018. Under the influence of online shopping, online ordering of fresh has been favored by more and more customers, especially the younger generation.

Especially during this period, due to the current decrease in the number of people going out, the demand for ordering fresh products on the internet is surging, so that even if many people set the alarm clock, it is difficult to make an appointment to the delivery time on the same day.

According to relevant statistics, vegetables and fruits, meant, seafood, and other fresh products have increased by 200% month-on-month. During the Spring festival, the sales volume of an e-commerce platform ‘buy vegetables’ in Beijing, Shanghai and Wuhan was two to three times higher than before the festival.

Not only that, in order to comply with this trend, but also to protect the citizens ‘Vegetable Basket’ rich, affordable, many supermarkets have also increased online orders, fresh distribution efforts. It is reported that the online business volume a of a well-known large supermarkets is rising rapidly, especially the online soared. According to the statistics of the supermarket, the order of its home business also increased by more than 590% year-on-year, among which the order of vegetables increased by more than 710% year-on-year.

Online fresh orders are hot, and online fresh products are beneficial to the continuous development and improvement of the cold chain logistics system, and also bring development opportunities for the cold chain logistics equipment industry. Behind the on-line transformation of fresh products is the support of cold chain infrastructure such as refrigerated trucks, refrigerated containers, refrigerated warehouses, and fresh-keeping warehouses. Only through the supply chain and cold chain logistics can fresh food be sold to the whole country better, and finally delivered to the hands of consumers, and guarantee the fresh quality of fresh products,

With the rise of the online fresh production, cold chain logistics such as refrigerated trucks, refrigerated containers, refrigerated warehouses, thermal insulation boxes and refrigerated display cabinets of supermarkets have become important infrastructure at present. The author learned that cold chain logistics generally includes pre-cooling, packaging, storage, transportation, distribution and other links, among which the lack of basic equipment of cold chain logistics in any link will have a certain impact on the fresh quality of fresh products.

In recent years, with the accelerated construction of cold-chain logistics system and infrastructure, the online fresh market has been empowered. Now, many are actively accelerating the construction of modern and cold chain logistics system, improved the cold chain logistics infrastructure network.

For example, the infrastructure construction of pre-cooling, packaging, storage, transportation, distribution and other logistics links is constantly improved, and the investment and application of new science and technology and new technology in cold chain equipment are increased. Among them, cold storage room, as a very important infrastructure for cold chain logistics of fresh products such as agricultural products, has developed rapidly, with the total capacity soaring from 8.8 million tons to 47 million tons.

In a short time, most people started to buy fresh products online, and some enthusiastic netizens even created online food grab guide according to the time, delivery time, price, dishes and other dimensions, which also reflects the huge development potential of the online fresh market. The rapid development of cold chain logistics will also inject a tonic into the development of online fresh market and guarantee the fresh quality of people’s dining table.